Do you rely on the candidate’s resume? It looks impeccable and seems to make the job seeker out to be the perfect applicant. But how reliable and accurate is it? Or do you rely on the interview? The potential employee answers all of your situational questions flawlessly and carries an apparently natural charm. But how much of that is an act perfected from countless failed interviews in the past? Or do you rely on their references? The applicant seems to have left previous employers on good terms, all of whom can’t speak highly enough about the hopeful. But will they be right for this job? Before you even begin to wrestle with these questions, you need to be able to attract the right applicants with an effective job ad.

3 Simple Steps to a Truly Effective Job Ad

There are many factors that go into creating and posting a job ad that will attract the right applicants. Below I’ve listed the 3 most important contributors:

1. Get Your Job Ad Seen Online. Sayings like “A needle in a haystack” were made just for you if your job posting is hidden among all the rest in the classified section of a newspaper. Posting your job ad online is definitely a step in the right direction, but still doesn’t guarantee that it won’t get overlooked. The best bet for real job ad exposure is by posting it on several online job ad sites, such as Craigslist, Indeed and others. The best way to acheive this is to use a job ad posting service that syndicates your job ad to tons of these online sites automatically.

So now that you have the tips, resources, and examples of how to create and post an effective job ad, get out there and do it! Be sure to peek at the additional links and resources I’ve included below for more helpful information. Happy job posting!

Helpful Links and Resources