Hiring Quality Employees Can Be Tough
Start Your Employee Recruiting Online
Do you rely on the candidate’s resume? It looks impeccable and seems to make the job seeker out to be the perfect applicant. But how reliable and accurate is it? Or do you rely on the interview? The potential employee answers all of your situational questions flawlessly and carries an apparently natural charm. But how much of that is an act perfected from countless failed interviews in the past? Or do you rely on their references? The applicant seems to have left previous employers on good terms, all of whom can’t speak highly enough about the hopeful. But will they be right for this job? Before you even begin to wrestle with these questions, you need to be able to attract the right applicants with an effective job ad.
3 Simple Steps to a Truly Effective Job Ad
There are many factors that go into creating and posting a job ad that will attract the right applicants. Below I’ve listed the 3 most important contributors:
- Make Your Job Ad Look Good. Consider the job seeker - he or she is searching through endless newspapers, online job ads, and e-mail. Will they be more responsive to a huge block of text, or an attractive full-color job advertisement? The answer is obvious. Now, there’s no need to go overboard with colors and pictures, but a professional and attractive job ad is worth the effort and will pay off in the end. There are online services such as ClassifiedFlyerAds.com or TemplateMonster.com, which offer pre-designed job ad templates to get you started on the right track.
- Content is King in a Job Advertisement. If your job posting reads like a list of ingredients on the side of a cereal box, you’ve probably already lost half of the promising candidates. In addition, use words wisely (see this article for tips on writing a successful job ad). Also be sure to make your job ad portray the benefits of the position as well as the requirements. Get creative and be thorough.
- Get Your Job Ad Seen Online. Sayings like “A needle in a haystack” were made just for you if your job posting is hidden among all the rest in the classified section of a newspaper. Posting your job ad online is definitely a step in the right direction, but still doesn’t guarantee that it won’t get overlooked. The best bet for real job ad exposure is by posting it on several online job ad sites, such as Craigslist, Indeed and others. The best way to acheive this is to use a job ad posting service that syndicates your job ad to tons of these online sites automatically.
So now that you have the tips, resources, and examples of how to create and post an effective job ad, get out there and do it! Be sure to peek at the additional links and resources I’ve included below for more helpful information. Happy job posting!
Helpful Links and Resources
- Post Jobs Online - A Blog
Resources and Tools for creating and posting an effective online job ad. - The 2 Keys to Killer Job Ads
Make it about them, not about you. Stress the Benefits and a Call to Action. - Writing Better Job Ads
Writing your ads specifically for an online audience brings dividends. Not only do well written job ads attract a greater number of applicants, but often they also attract a more qualified applicant. - Performing a Job Analysis
The more information you can gather, the easier the actual writing of the job description will be. - Finding and Keeping Great Employees – A Book
Reveals how some of today’s most progressive companies are meeting the challenge. - More Job Marketing Tips
Job ad posting tips and other online marketing hints. - Employer and Business Tools
